JavaFit, The First Coffee That Helps You Stay Fit, Hits New York City

October 24, 2005

NEW YORK, NY - With so many in this country striving to be healthier and more than 100 million Americans starting their day with a cup of coffee, a revolutionary new trend was born when Javalution Coffee Company" realized that an efficient way to get people their daily vitamins was as simple as fitting it into their already existing lifestyle." And by the looks of it, the idea has taken hold as JavaFit®, the first functional, high-energy, fat burning gourmet coffee that helps you stay fit, hits shelves throughout the country at Duane Reade, Vitamin Shoppe and Vitamin World and in New York City beginning today.

"With New Yorker’s increasingly hectic lifestyles, and everybody trying to attain maximum health and fitness, we wanted to take their morning coffee to a level of benefit few ever dreamed possible," explained Dr. Jose Antonio, Ph.D, F.A.C.S.M, C.S.C.S, Chief Science Officer of Javalution Coffee Company. "This is a product that will change each cup of coffee into a source of health, fitness and power. We aren’t talking about some temporary caffeine fix, we are talking about a life change that people will feel immediately and throughout their lives."

Made with a blend of full-bodied, hand-roasted, Latin American, gourmet Arabica coffee beans, JavaFit is currently available in five formulas that are each enhanced with vitamins, minerals, and nutritional supplements that increase muscle mass, boost metabolism, burn body fat and help achieve a new level of fitness. JavaFit formula is available in 12 oz. packages, yielding 48-60 servings, and includes a month supply of "On-The-Go Filters," which are easy to use and allow consumers who don’t drink an entire pot of coffee to make just one, fresh cup. JavaFit formulas currently available include: JavaFit Lean with Calcium is enriched with calcium to create a high-energy, fat-burning, bone-building gourmet coffee. The formula contains Garcinia Cambogia, Super Citrimax, Potassium and Calcium. JavaFit Complete with Multivitamins contains important vitamins and minerals needed for metabolism support. The blend consists of Vitamin C, Vitamin E, Thiamin (B1), RiboFlavin, Niacin, Pyridoxine (B6), Folic Acid, Cobalamin (B12), Biotin, Panthothenic acid, Zinc and Selenium, all essential to meet daily vitamin, mineral and nutritional requirements. JavaFit Burn is specially formulated to help burn fat, suppress the appetite and increase your body’s metabolism. The blend is comprised of Citrus Aurantium, Chromium Polynicotinate, and Garcinia Cambogia. JavaFit Burn Extreme is Javalution’s strongest appetite suppressant, fat burning blend. It’s scientifically formulated blend contains Chromium Polynicotinate, Garcinia Cambogia and Citrus Aurantium with an extra boost of 150 mg. of caffeine. JavaFit Energy Extreme for that extra energy boost with Green Tea extract, Niacin and Garcinia Cambogia. It’s formula contains the same blend of ingredients, with an additional 150mg of caffeine per serving.

To support its New York City introduction, JavaFit will be airing commercials on WFAN’s Imus in the Morning, The Joe Benigno Show and Mike and the Mad Dog, and on K-ROCK’s Howard Stern Show and the Chris Booker Show in the afternoons. Both stations will also be handing out samples to consumers via their "street patrols" and listener-events throughout the New York Metro area beginning today. Plus, the JavaFit "My Coffee Kicks Your Coffee’s Butt" street team will be providing early morning and evening New Yorkers with fresh packets of JavaFit to enjoy. Also JavaFit will be sampled at various NYC city gyms throughout November and December.

About Javalution Coffee Company Javalution Coffee Company targets users of the fastest-growing category of food in the United States: "functional foods" with added value. JavaFit products are a select brand of gourmet coffee, and diet and nutritional supplements. Javalution Coffee Company is the first to market gourmet coffees that promote better fitness and enhance energy. Currently available in the United States, Canada and Mexico, JavaFit® Burn and JavaFit® Burn Extreme are specifically designed to assist in improving physique. JavaFit® Energy Extreme is formulated to provide an extra power boost for workout enthusiasts or fatigued individuals. JavaFit® Lean with calcium and JavaFit® Complete with provide vitamins and minerals that support bone-building.

JavaFit News Source: JavaFit.com/distributor/index.php?page=news

For more information on Javalution Coffee Company or JavaFit® visit Java411.net or contact your JavaFit Independent Representative:

Chris Clark
(540)674-0080
chris@java411.net

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Javalution Coffee Company, a Leader in Functional Gourmet Coffee, Signs Promotional Deal With WFAN

September 22, 2005
PR Newswire

FT LAUDERDALE, FL - Javalution Coffee Company and WFAN Sports Radio will begin a three-month, multi-faceted marketing promotion in October that will include on-air commercials of JavaFit® functional gourmet coffee by such popular, nationally syndicated personalities as Don Imus.

JavaFit® will be the subject of special live commercials on Imus in the Morning, as well as on other shows within WFAN’s top line-up, including the Joe Benigno Show, and the Mike and the Mad Dog Show. JavaFit® also has sponsored Christopher "Mad Dog" Russo’s live broadcast from the 2005 U.S. Open and will sponsor WFAN’s SOCTOBERFEST, and Mike and the Mad Dog’s Pro Football Picks. Lee Davis, General Manager of WFAN, states, "We’re excited to have JavaFit® join our list of sponsors. WFAN and JavaFit® will now be working in tandem to create an exciting campaign introducing JavaFit® to all of WFAN’s listeners."

Also as part of the promotional partnership, JavaFit® has been sampled at the Yankee vs. Red Sox game, and will be included as one of WFAN’s Giants Pre-Game Tailgating Giveaways. A golf outing, sponsored by the "Friends of Javalution," is also scheduled.

Javalution Coffee Company was established in 2003 and announced the results of the first JavaFit® clinical trials in 2004. The company began its national roll-out of JavaFit® products in October 2004. Since its launch, year over year, it has seen more than a 200 percent increase in sales for the first quarter of 2005. JavaFitis distributed throughout the United States, as well as in Canada, Australia, Peru and Mexico.

JavaFit News Source: JavaFit.com/distributor/index.php?page=news

For more information on Javalution Coffee Company or JavaFit® visit Java411.net or contact your JavaFit Independent Representative:

Chris Clark
(540)674-0080
chris@java411.net

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Javalution Coffee Company signs an exclusive agreement with OnTech for functional coffee in self-heating container

September 9, 2005

Fort Lauderdale, FL - Javalution Coffee Company signs exclusive agreement with OnTech Delaware, Inc. for the rights to sell and distribute its functional coffee beverage via OnTech’s patented self-heating container. JavaFit®, “the first functional gourmet coffee that helps you stay fit”, offers a variety of efficacious and clinically tested nutrients blended into a great tasting gourmet coffee. Javalution Coffee Company’s goal to provide convenience in a cup of coffee will soon become available in a self-heating container.

Consumers will now be able to drink a hot cup of coffee and, in the case of JavaFit® Burn Extreme and JavaFit® Energy Extreme, receive the benefits of getting their diet and energy supplements on-the-go. Tony Sanzari, CEO of Javalution Coffee Company, states that “JavaFit’s new on-the-go beverages will fit perfectly with consumers’ on-the-go lifestyles.” Rick Bauman, Senior VP of Sales for OnTech, adds, “The OnTech and Javalution partnership consists of two breakthrough technologies joining together to form an outstanding new product concept that will result in ultimate consumer convenience.”

OnTech’s self-heating container is safe, reliable and all materials are FDA approved. The beverage stays hot for a minimum of 20 minutes and will keep the beverage warm for up to one hour. JavaFit’s ready-to-drink beverage will be available at retail this winter and will further extend into next year.

Javalution Coffee Company targets users of the fastest growing category of food in the United States: “functional foods” with added value. JavaFit® products are a select brand of gourmet coffee, and diet and nutritional supplements. Javalution Coffee Company is the first to market gourmet coffees that promote better fitness and enhanced energy. Currently available in the United States, Canada and Mexico, JavaFit® Burn and JavaFit® Burn Extreme are specifically designed to assist in improving physique. JavaFit® Energy is formulated to provide an extra power boost for workout enthusiasts or fatigued individuals. The company is currently finalizing additional products to add to its line, including: JavaFit® Lean with Calcium, JavaFit® Mind for mental clarity, JavaFit® Complete with vitamins and minerals, and JavaFit® Pleasure Enhancer for a sexual boost.

JavaFit News Source: JavaFit.com/distributor/index.php?page=news

For more information on Javalution Coffee Company or JavaFit® visit Java411.net or contact your JavaFit Independent Representative:

Chris Clark
(540)674-0080
chris@java411.net

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Javalution Coffee Company Signs Promotional Deal With KROCK 92.3

September 9, 2005
PR Newswire

FT LAUDERDALE, FL - Javalution Coffee Company signs a 10-week promotional campaign with KROCK 92.3 FM for the purposes of advertising its product line JavaFit®. KROCK 92.3 FM is one of the vehicles Javalution Coffee Company is utilizing for its multi-faceted New York Launch of The First Functional Gourmet Coffee, JavaFit®.

This venture will include JavaFit® live commercials during the Howard Stern Show as well as commercials during The Booker Show. There will also be live appearances by the KROCK Street Team throughout the New York City area giving out samples of JavaFit® coffee and encouraging everyone to stay fit with JavaFit® .

JavaFit® will be available this fall in all Duane Reade, Pathmark, Vitamin Shoppe, and Vitamin World locations throughout the country, as well as many other fine retailers where supplements and coffee are sold.

Javalution Coffee Company was established in 2003 and announced the results of the first JavaFit® clinical trials in 2004. The company began its national roll-out of JavaFit® products in October 2004. Since its launch, it has seen year over year more than a 200 percent increase in sales for the first quarter of 2005. JavaFit® is distributed throughout the United States, as well as in Canada, Australia, Peru and Mexico.

Media Note: For more information about Javalution Coffee Company, or to schedule an interview with a company spokesperson, please contact Javalution Coffee Company, Inc. at 800-260-6114.

About Javalution Coffee Company
Javalution Coffee Company targets users of the fastest growing category of food in the United States: "functional foods" with added value. JavaFit® products are a select brand of gourmet coffee, and diet and nutritional supplements. Javalution Coffee Company is the first to market gourmet coffees that promote better fitness and enhanced energy. Currently available in the United States, Canada and Mexico, JavaFit® Burn and JavaFit® Burn Extreme are specifically designed to assist in improving physique. JavaFit® Energy is formulated to provide an extra power boost for workout enthusiasts or fatigued individuals. The company is currently finalizing additional products to add to its line, including: JavaFit® Lean with Calcium, JavaFit® Mind for mental clarity, JavaFit® Complete with vitamins and minerals, and JavaFit® Pleasure Enhancer for a sexual boost.

JavaFit News Source: JavaFit.com/distributor/index.php?page=news

For more information on Javalution Coffee Company or JavaFit® visit Java411.net or contact your JavaFit Independent Representative:

Chris Clark
(540)674-0080
chris@java411.net

Safe Harbor Statement
Forward-looking statements in this news release, if any, are made under the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. Certain important factors could cause results to differ materially from those anticipated by the forward-looking statements, including the impact of changing economic or business conditions, the impact of competition, the availability of favorable credit and trade terms, the impact of changes in the cost or availability of food and real estate, government regulation, construction costs, weather conditions and other factors discussed from time to time in reports filed by the company.

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Javalution Coffee Company, a Leader in Functional Gourmet Coffee, Signs National Distribution

June 16, 2005

FT LAUDERDALE, FL - Javalution Coffee Company has signed an agreement with Europa Sports Products, Inc. for national distribution of its JavaFit® functional gourmet coffee. Europa Sports is one of the nation’s largest health food and supplement distributors. The agreement will allow Javalution to achieve full U.S. market penetration.

"We believe the partnership between Javalution and Europa will result in tremendous growth for both companies. We’re very excited to work with the country’s very best in the specialty channel," says Tony Sanzari, Chief Executive Officer of Javalution.

"JavaFit® is a unique product and the first of its kind. The potential for this new category is unlimited," according to Eric Hillman, co-owner and founder of Europa Sports.

Javalution Coffee Company was established in 2003 and announced the results of the first JavaFit® clinical trials in 2004. The company began its national roll-out of JavaFit® products in October 2004. Since its launch, it has seen year over year more than a 200 percent increase in sales for the first quarter of 2005. Europa Sports Products is its second major U.S. distributor to be added this year. The products are also distributed in Canada and Mexico.

Media Note: For more information about Javalution Coffee Company, or to schedule an interview with a company spokesperson, please contact Media Relations, Inc. at 612-798-7231.
About Europa Sports Products
Europa Sports Products is a national distributor of sports supplements. It supplies to specialty retailers, Internet sites and health clubs. Gold’s Gym, National Discount Nutrition, Smoothie King, GNC, and the U.S. Marine Corps are just a few of its clients. For more information on Europa Sports, please visit www.europasports.com or call 1-800-447-4795.

About Javalution Coffee Company
Javalution Coffee Company targets users of the fastest growing category of food in the United States: "functional foods" with added value. JavaFit® products are a select brand of gourmet coffee, and diet and nutritional supplements. Javalution Coffee Company is the first to market gourmet coffees that promote better fitness and enhanced energy. Currently available in the United States, Canada and Mexico, JavaFit® Burn and JavaFit® Burn Extreme are specifically designed to assist in improving physique. JavaFit® Energy is formulated to provide an extra power boost for workout enthusiasts or fatigued individuals. The company is currently finalizing additional products to add to its line, including: JavaFit® Lean with Calcium, JavaFit® Mind for mental clarity, JavaFit® Complete with vitamins and minerals, and JavaFit® Pleasure Enhancer for a sexual boost.

JavaFit News Source: JavaFit.com/distributor/index.php?page=news

For more information on Javalution Coffee Company or JavaFit® visit Java411.net or contact your JavaFit Independent Representative:

Chris Clark
(540)674-0080
chris@java411.net

Safe Harbor Statement Forward-looking statements in this news release, if any, are made under the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. Certain important factors could cause results to differ materially from those anticipated by the forward-looking statements, including the impact of changing economic or business conditions, the impact of competition, the availability of favorable credit and trade terms, the impact of changes in the cost or availability of food and real estate, government regulation, construction costs, weather conditions and other factors discussed from time to time in reports filed by the company.

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Drink Javafit® & Get A Jump Start In The 21st Annual South Florida Mercedez-Benz Dealer’s Corporate Run!

April 4, 2005
FT LAUDERDALE, FL

Javalution Coffee Company, headquartered in Ft. Lauderdale, announced today that they will be the official coffee sponsor of this years corporate run benefiting the South Florida Chapter of the Leukemia & Lymphoma Society.

Javalution Coffee Company the first manufacturers of functional gourmet coffee with added nutritional value are the creators of JavaFit® a high energy, fat burning coffee that helps you stay fit. Drinking JavaFit® prior to the race may just give you the winning boost.

Clinical studies have shown JavaFit® increases metabolism up to 30% and burns fat by at least 5%. JavaFit® actually increases the benefits of a workout.

Corporate officials plan to participate in the Miami race with their families and believe this event is a perfect fit for their company.

Please bring your team members and come Join the Javalution! Stop by the JavaFit® tents in West Palm Beach on April 7th, Ft. Lauderdale on April 14th and/or in Miami on May 5th. Try our coffee, grab a towel or a t-shirt and get a leg up in the race. We look forward to seeing you there!

More about JavaFit® Products JavaFit® Burn and JavaFit® Burn Extreme are specifically designed to assist you in improving your physique. JavaFit® Energy and JavaFit® Energy Extreme are formulated to give you an extra boost to get you through your day. Future products in the life will include JavaFit® Lean with calcium, JavaFit® Mind for mental clarity, and JavaFit® Complete with vitamins and minerals.

JavaFit News Source: JavaFit.com/distributor/index.php?page=news

For more information on Javalution Coffee Company or JavaFit® visit Java411.net or contact your JavaFit Independent Representative:

Chris Clark
(540)674-0080
chris@java411.net

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Javalution, First Functional Gourmet Coffee Company, Signs Exclusive Investment Banking Deal

March 24, 2005
PR Newswire

FT LAUDERDALE, FL - Javalution Coffee Company, creators and producers of JavaFit®, the first functional gourmet coffee to increase metabolism, burn fat and help you stay fit, has entered into an exclusive investment banking agreement with Sandgrain Securities, Inc., a full service boutique brokerage and investment firm established in 1992. All future investment inquiries regarding JavaFit® should be directed to the Sandgrain offices in Garden City, New York.

Tony Sanzari, Chief Executive Officer said, "Javalution is thrilled to be associated with a firm at the caliber of Sandgrain Securities. We anticipate this relationship will open a new world of opportunities for the development of our functional gourmet coffee company."

About Javalution Coffee Company: Javalution Coffee Company targets users of the fastest growing category of food in the United States: "functional foods" with added value. JavaFit® products are a select brand of gourmet coffee, and diet and nutritional supplements. Javalution Coffee Company is the first to market gourmet coffees that promote better fitness and enhanced energy. Currently available in the United States, Canada and Mexico, JavaFit® Burn and JavaFit® Burn Extreme are specifically designed to assist in improving physique. JavaFit® Energy is formulated to provide an extra power boost for workout enthusiasts or fatigued individuals. The company is currently finalizing additional products to add to its line, including: JavaFit® Lean with Calcium, JavaFit® Mind for mental clarity, JavaFit® Complete with vitamins and minerals, and JavaFit® Pleasure Enhancer for a sexual boost.

JavaFit News Source: JavaFit.com/distributor/index.php?page=news

For more information on Javalution Coffee Company or JavaFit® visit Java411.net or contact your JavaFit Independent Representative:

Chris Clark
(540)674-0080
chris@java411.net

For more information on investment opportunities with Javalution Coffee Company, contact:

Investor Relations
shareholders@javalution.com

Forward-looking statements in this news release, if any, are made under the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. Certain important factors could cause results to differ materially from those anticipated by the forward-looking statements, including the impact of changing economic or business conditions, the impact of competition, the availability of favorable credit and trade terms, the impact of changes in the cost or availability of food and real estate, government regulation, construction costs, weather conditions and other factors discussed from time to time in reports filed by the company.

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New Coffee Offers Boosts, Not Booze

February 18, 2005
By Paul Tharp - New York Post

NEW YORK, NY - As Starbucks launched its new liqueur that could dull senses, rival JavaFit® rolled out coffee blends to boost them - including clarity, workouts and sex.

Starbucks’ new 750 ml. bottle of Starbucks Coffee Liquor will sell for about $22.95 in liquor and specialty stores, but won’t be sold in any of its 9,000 coffee shops. One-liter and pocketbook-sized 50 ml bottles are also available.

JavaFit®’s coffees, spiked with natural ingredients, are rolling out across the U.S., Canada and Mexico for the first time in a global distribution pact with True North Nutrition.

JavaFit News Source: JavaFit.com/distributor/index.php?page=news

For more information on Javalution Coffee Company or JavaFit® visit Java411.net or contact your JavaFit Independent Representative:

Chris Clark
(540)674-0080
chris@java411.net

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JavaFit Functional Coffee ... Get The Scoop!
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Move Over Starbucks & Red Bull, It’s Time For The World To Join The Javalution Getting Both Coffee & Convenience In A Cup!

February 16, 2005

FT LAUDERDALE, FL - Today Javalution Coffee Company entered into an exclusive distribution agreement with True North Nutrition expanding its global reach from Mexico across the United States and into Canada.

DRINK JAVAFIT® COFFEE, INCREASE METABOLISM, BOOST ENERGY & LOSE WEIGHT!!! Fifty-two percent of Americans drink coffee every day. At least 40 percent take diet or energy enhancing supplements on a daily basis and that number is rapidly growing. It’s a wonder no one came up with the idea to combine the two together sooner!

Javalution Coffee Company is the first functional gourmet coffee company, tapping into the fastest growing category of food products in the United States, "functional foods" with added value. JavaFit® is a high energy, fat burning, gourmet coffee that helps you stay fit.

Javalution Coffee Company is the first to produce a gourmet coffee that promotes weight loss and enhances energy. JavaFit® Burn and JavaFit® Burn Extreme are specifically designed to assist you in improving your physique. JavaFit® Energy and JavaFit® Energy Extreme are formulated to give you an extra power boost to get you through your day. Future products in the line will include JavaFit® Lean with calcium, JavaFit® Heart with heart healthy vitamins, JavaFit® Mind for mental clarity, JavaFit® Complete with vitamins and minerals, and JavaFit® Pleasure for a sexual boost.

As a responsible and research driven company, Javalution Coffee Company has already completed two proof-of-concept trials. Furthermore, it will conduct an additional four studies in 2005 at three major universities and one private research organization. It is Javalution’s edict to provide safe and effective products that are backed by science.

For ninety-seven million overweight Americans, JavaFit® Burn Extreme provides a way to trim down as simply as drinking your morning cup of coffee!

For workout enthusiasts JavaFit® Energy actually enhances workout performance!

Jose Antonio, Ph.D., Chief Science Officer of Javalution Coffee Company and Chief Executive Officer of the International Society of Sports Nutrition, is an acclaimed and sought after expert on the topics of fitness, weight loss and nutrition and he has lectured both nationally and internationally on the subjects. He is author of five sports-nutrition books including Sports Supplements and contributor to numerous fitness publications including Muscle & Fitness, Flex, Ironman & ESPN the magazine. Dr. Antonio has been featured on radio and television shows nationally including on CNN & The Discovery Channel.

Start the New Year off right. Join The Javalution!

JavaFit News Source: JavaFit.com/distributor/index.php?page=news

For more information on Javalution Coffee Company or JavaFit® visit Java411.net or contact your JavaFit Independent Representative:

Chris Clark
(540)674-0080
chris@java411.net

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Coffee startup percolates in Fort Lauderdale

January 7, 2005
By John T. Fakler - South Florida Business Journal

FT LAUDERDALE, FL - The formulations are javalutionary.

With coffee products designed to fight obesity slated for 600 GNC stores in March, Javalution Coffee Co. has started a second round of financing, according to company officials.

The Fort Lauderdale company sells JavaFit as safe, effective products to help manage body weight. The line is already sold at Nutrition Depot and other local nutraceutical stores, but the distribution and partnership possibilities are endless, President Scott Pumper said.

He envisions the products replacing sport shakes, vitamin supplements and diet pills.

"It’s the convenience of not having to take pills, which is a stress to most people who are active, who do take a lot of supplements," he said. "It’s usually not one pill a day."

The way CEO Tony Sanzari sees it, why take any pill when you can get the nutrients you need in a cup of coffee?

JavaFit, the company’s high-energy gourmet coffee, should be consumed before intense workouts and includes ingredients found in power shakes downed by serious weightlifters, such as chromium polynicotinate.

For selective dieters and weight trainers, the company’s JavaFit and JavaFit Extreme products are devoid of carbohydrates and ephedra.

JavaFit is a hand-roasted arabica coffee that brews like other gourmet coffees and is delivered in original roast, French vanilla and hazelnut flavors for about $25 a bag. JavaFit Burn, a coffee with extra caffeine and an appetite suppressant, is the top-selling product, Sanzari said.

The company, which recently filed a paper registration statement with the SEC, plans to build a solid brand of "functional foods" before considering any exit strategy, Pumper said.

That could include a merger, a partnership deal, maybe even an IPO.

"We watch trends in different companies and different industries," said Pumper, noting he and Sanzari have backgrounds in Wall Street finance and venture capital and decided to capitalize on the growing functional food craze.

Subcontractors, including bean roasters, operate mostly out of Miami, Sanzari said, helping to keep costs down. The partners did not provide revenue numbers, but Sanzari said the two-year-old firm expects to be selling in 2,000 stores by March.

"We are trying to build our distribution channels now," he said, adding the company doesn’t sell retail.

Chief Science Officer Jose Antonio brings added credibility to the firm and will be a huge part of its marketing efforts, Sanzari said.

"We actually have finished the first clinical trial, and in 2005 we will have four clinical trials going on," said Antonio, a former head of science for Metrx.

To make the company a viable acquisition candidate, success in clinical trials is important, Pumper said. Nine out of 10 companies don’t have the efficacy, he said.

"We are creating a whole new [functional food] category. There is not a competitor out there."

JavaFit News Source: JavaFit.com/distributor/index.php?page=news

For more information on Javalution Coffee Company or JavaFit® visit Java411.net or contact your JavaFit Independent Representative:

Chris Clark
(540)674-0080
chris@java411.net

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JavaFit Functional Coffee ... Get The Scoop!
Wholesale Prices for Preferred Customers
Coffee Samples • Business Opportunity