Javalution Coffee Company, a Leader in Functional Gourmet Coffee, Signs Promotional Deal With WFAN

September 22, 2005
PR Newswire

FT LAUDERDALE, FL - Javalution Coffee Company and WFAN Sports Radio will begin a three-month, multi-faceted marketing promotion in October that will include on-air commercials of JavaFit® functional gourmet coffee by such popular, nationally syndicated personalities as Don Imus.

JavaFit® will be the subject of special live commercials on Imus in the Morning, as well as on other shows within WFAN’s top line-up, including the Joe Benigno Show, and the Mike and the Mad Dog Show. JavaFit® also has sponsored Christopher "Mad Dog" Russo’s live broadcast from the 2005 U.S. Open and will sponsor WFAN’s SOCTOBERFEST, and Mike and the Mad Dog’s Pro Football Picks. Lee Davis, General Manager of WFAN, states, "We’re excited to have JavaFit® join our list of sponsors. WFAN and JavaFit® will now be working in tandem to create an exciting campaign introducing JavaFit® to all of WFAN’s listeners."

Also as part of the promotional partnership, JavaFit® has been sampled at the Yankee vs. Red Sox game, and will be included as one of WFAN’s Giants Pre-Game Tailgating Giveaways. A golf outing, sponsored by the "Friends of Javalution," is also scheduled.

Javalution Coffee Company was established in 2003 and announced the results of the first JavaFit® clinical trials in 2004. The company began its national roll-out of JavaFit® products in October 2004. Since its launch, year over year, it has seen more than a 200 percent increase in sales for the first quarter of 2005. JavaFitis distributed throughout the United States, as well as in Canada, Australia, Peru and Mexico.

JavaFit News Source: JavaFit.com/distributor/index.php?page=news

For more information on Javalution Coffee Company or JavaFit® visit Java411.net or contact your JavaFit Independent Representative:

Chris Clark
(540)674-0080
chris@java411.net

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