Javalution Coffee Company, a Leader in Functional Gourmet Coffee, Signs Promotional Deal With WFAN

September 22, 2005
PR Newswire

FT LAUDERDALE, FL - Javalution Coffee Company and WFAN Sports Radio will begin a three-month, multi-faceted marketing promotion in October that will include on-air commercials of JavaFit® functional gourmet coffee by such popular, nationally syndicated personalities as Don Imus.

JavaFit® will be the subject of special live commercials on Imus in the Morning, as well as on other shows within WFAN’s top line-up, including the Joe Benigno Show, and the Mike and the Mad Dog Show. JavaFit® also has sponsored Christopher "Mad Dog" Russo’s live broadcast from the 2005 U.S. Open and will sponsor WFAN’s SOCTOBERFEST, and Mike and the Mad Dog’s Pro Football Picks. Lee Davis, General Manager of WFAN, states, "We’re excited to have JavaFit® join our list of sponsors. WFAN and JavaFit® will now be working in tandem to create an exciting campaign introducing JavaFit® to all of WFAN’s listeners."

Also as part of the promotional partnership, JavaFit® has been sampled at the Yankee vs. Red Sox game, and will be included as one of WFAN’s Giants Pre-Game Tailgating Giveaways. A golf outing, sponsored by the "Friends of Javalution," is also scheduled.

Javalution Coffee Company was established in 2003 and announced the results of the first JavaFit® clinical trials in 2004. The company began its national roll-out of JavaFit® products in October 2004. Since its launch, year over year, it has seen more than a 200 percent increase in sales for the first quarter of 2005. JavaFitis distributed throughout the United States, as well as in Canada, Australia, Peru and Mexico.

JavaFit News Source: JavaFit.com/distributor/index.php?page=news

For more information on Javalution Coffee Company or JavaFit® visit Java411.net or contact your JavaFit Independent Representative:

Chris Clark
(540)674-0080
chris@java411.net

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Javalution Coffee Company signs an exclusive agreement with OnTech for functional coffee in self-heating container

September 9, 2005

Fort Lauderdale, FL - Javalution Coffee Company signs exclusive agreement with OnTech Delaware, Inc. for the rights to sell and distribute its functional coffee beverage via OnTech’s patented self-heating container. JavaFit®, “the first functional gourmet coffee that helps you stay fit”, offers a variety of efficacious and clinically tested nutrients blended into a great tasting gourmet coffee. Javalution Coffee Company’s goal to provide convenience in a cup of coffee will soon become available in a self-heating container.

Consumers will now be able to drink a hot cup of coffee and, in the case of JavaFit® Burn Extreme and JavaFit® Energy Extreme, receive the benefits of getting their diet and energy supplements on-the-go. Tony Sanzari, CEO of Javalution Coffee Company, states that “JavaFit’s new on-the-go beverages will fit perfectly with consumers’ on-the-go lifestyles.” Rick Bauman, Senior VP of Sales for OnTech, adds, “The OnTech and Javalution partnership consists of two breakthrough technologies joining together to form an outstanding new product concept that will result in ultimate consumer convenience.”

OnTech’s self-heating container is safe, reliable and all materials are FDA approved. The beverage stays hot for a minimum of 20 minutes and will keep the beverage warm for up to one hour. JavaFit’s ready-to-drink beverage will be available at retail this winter and will further extend into next year.

Javalution Coffee Company targets users of the fastest growing category of food in the United States: “functional foods” with added value. JavaFit® products are a select brand of gourmet coffee, and diet and nutritional supplements. Javalution Coffee Company is the first to market gourmet coffees that promote better fitness and enhanced energy. Currently available in the United States, Canada and Mexico, JavaFit® Burn and JavaFit® Burn Extreme are specifically designed to assist in improving physique. JavaFit® Energy is formulated to provide an extra power boost for workout enthusiasts or fatigued individuals. The company is currently finalizing additional products to add to its line, including: JavaFit® Lean with Calcium, JavaFit® Mind for mental clarity, JavaFit® Complete with vitamins and minerals, and JavaFit® Pleasure Enhancer for a sexual boost.

JavaFit News Source: JavaFit.com/distributor/index.php?page=news

For more information on Javalution Coffee Company or JavaFit® visit Java411.net or contact your JavaFit Independent Representative:

Chris Clark
(540)674-0080
chris@java411.net

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JavaFit Functional Coffee ... Get The Scoop!
Wholesale Prices for Preferred Customers
Coffee Samples • Business Opportunity

Javalution Coffee Company Signs Promotional Deal With KROCK 92.3

September 9, 2005
PR Newswire

FT LAUDERDALE, FL - Javalution Coffee Company signs a 10-week promotional campaign with KROCK 92.3 FM for the purposes of advertising its product line JavaFit®. KROCK 92.3 FM is one of the vehicles Javalution Coffee Company is utilizing for its multi-faceted New York Launch of The First Functional Gourmet Coffee, JavaFit®.

This venture will include JavaFit® live commercials during the Howard Stern Show as well as commercials during The Booker Show. There will also be live appearances by the KROCK Street Team throughout the New York City area giving out samples of JavaFit® coffee and encouraging everyone to stay fit with JavaFit® .

JavaFit® will be available this fall in all Duane Reade, Pathmark, Vitamin Shoppe, and Vitamin World locations throughout the country, as well as many other fine retailers where supplements and coffee are sold.

Javalution Coffee Company was established in 2003 and announced the results of the first JavaFit® clinical trials in 2004. The company began its national roll-out of JavaFit® products in October 2004. Since its launch, it has seen year over year more than a 200 percent increase in sales for the first quarter of 2005. JavaFit® is distributed throughout the United States, as well as in Canada, Australia, Peru and Mexico.

Media Note: For more information about Javalution Coffee Company, or to schedule an interview with a company spokesperson, please contact Javalution Coffee Company, Inc. at 800-260-6114.

About Javalution Coffee Company
Javalution Coffee Company targets users of the fastest growing category of food in the United States: "functional foods" with added value. JavaFit® products are a select brand of gourmet coffee, and diet and nutritional supplements. Javalution Coffee Company is the first to market gourmet coffees that promote better fitness and enhanced energy. Currently available in the United States, Canada and Mexico, JavaFit® Burn and JavaFit® Burn Extreme are specifically designed to assist in improving physique. JavaFit® Energy is formulated to provide an extra power boost for workout enthusiasts or fatigued individuals. The company is currently finalizing additional products to add to its line, including: JavaFit® Lean with Calcium, JavaFit® Mind for mental clarity, JavaFit® Complete with vitamins and minerals, and JavaFit® Pleasure Enhancer for a sexual boost.

JavaFit News Source: JavaFit.com/distributor/index.php?page=news

For more information on Javalution Coffee Company or JavaFit® visit Java411.net or contact your JavaFit Independent Representative:

Chris Clark
(540)674-0080
chris@java411.net

Safe Harbor Statement
Forward-looking statements in this news release, if any, are made under the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. Certain important factors could cause results to differ materially from those anticipated by the forward-looking statements, including the impact of changing economic or business conditions, the impact of competition, the availability of favorable credit and trade terms, the impact of changes in the cost or availability of food and real estate, government regulation, construction costs, weather conditions and other factors discussed from time to time in reports filed by the company.

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JavaFit Functional Coffee ... Get The Scoop!
Wholesale Prices for Preferred Customers
Coffee Samples • Business Opportunity