JavaFit, Distributors of Vitamin Infused Fresh Roasted Coffee, Announces Partnership With CLR Roasters

November 14, 2008
Fort Lauderdale, FL

Coffee industry partners, JavaFit and CLR Roasters, increase retail opportunities for fresh roasted fortified coffee.

JavaFit Coffee, the first in caffeine and fat burning fresh roasted coffee products, has formed a partnership with CLR Roasters. The opportunities for this partnership in the coffee industry will push the JavaFit brand into many households. It will further expand JavaFit into the vitamin infused coffee sector as CLR roasts coffee for a number of companies throughout the state of Florida and markets its own Café La Rica brand of Espresso to retailers. This new agreement will give JavaFit 85% control over CLR Roasters as opposed to 50% previously.

Dave Briskie, JavaFit’s CEO, said, “We are very excited to be in control of the fresh roasted coffee for our JavaFit Coffee Brand. We can now put in place Javalution Coffee Company’s ultra high standards of quality control throughout our own roasting operation. This not only will insure continuous quality of the JavaFit brand, but will guarantee the highest quality standards for all the customers of our roasting operation.”

CLR Roasters has been the manufacturer of Javalution Coffee Company’s line of fortified vitamin infused coffee which consists of JavaFit Energy Extreme 62, Javafit’s popular Diet Plus 62 and JavaFit’s fastest growing product JavaFit Focus Plus Multi-Vitamin. The Company operates out of a very efficient 20,000 square foot facility located in Miami, Florida. The facility is capable of providing all types of packaging including various size bags, various size frac packs, brick packs and even will open up a can line later this year.

About JavaFit:
JavaFit is the leading brand in functional, fortified fresh roasted coffee and a leading developmental brand in ready to drink fortified coffee shakes and vitamin infused coffee with energy drink benefits. Javalution Coffee Company, a 6 year old Florida based company, owns the JavaFit brand and develops JavaFit’s products via its renowned science team.

JavaFit News Source: JavaFit.com/distributor/index.php?page=pressreleases

For more information on Javalution Coffee Company or JavaFit® visit Java411.net or contact your JavaFit Independent Representative:

Chris Clark
(540)674-0080
chris@java411.net

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New Coffee Trend Offers Mental Sharpness and Caffeine Energy Drink Benefits

September 25, 2008
Boca Raton, FL

Specialty Gourmet Coffees from JavaFit provide more energy and fat burning, plus multi-vitamins.

JavaFit Coffee, the first in caffeine and fat burning coffee products, has enhanced their gourmet coffee line to include support for specific functions. Consumers have been enjoying their coffee with the added benefits of energy drinks and multi vitamins for over five years. The company’s offerings of brewed coffee include; Energy Extreme, Diet Plus, Focus Plus Multi-Vitamin, Immune Plus Multi-Vitamin and Original.

JavaFit develops functional coffees targeted to health clubs, convenience stores, vending machines and office coffee service distribution. Each blend is made with 100% pure Arabica beans and consists of healthy ingredients such as green tea extract, Advantra z, Echinacea and multi-vitamins.

“Many companies offer extra caffeinated coffees and try to achieve the same benefits as energy drinks. These drinks do not give your body the nutritional values it needs, whereas the JavaFit products offer true caffeine and fat burning functional benefits that will contribute to your overall wellness,” said Scott Pumper, Co-Founder and President of JavaFit “We Don’t Do Flavors, We Do Functions!”

JavaFit also provides a coffee club called Java Club, which allows a customized delivery schedule, so customers will always have JavaFit coffee on hand when they are craving a functionally supportive energy drink. Benefits of being part of the Java Club include discounts and automatic delivery on 4, 6 or 8 week intervals.

About JavaFit:
JavaFit is the leading brand in functional, fortified gourmet coffee and a leading developmental brand in ready to drink fortified coffee shakes with energy drink benefits. Javalution Coffee Company, a 6 year old Florida based company, owns the JavaFit brand and develops JavaFit’s products via its renowned science team.

JavaFit branded coffee and ready to drink products not only taste great, but offer true caffeine and fat burning functional benefits, as well as multi-vitamins that will contribute to your overall wellness. Javalution Coffee Company maintains consistency and freshness of its coffee by producing JavaFit in a roasting facility that is owned and operated by CLR Roasters, a sister company of Javalution Coffee Company. Javalution Coffee Company’s roasting division also produces regular, decaf, flavored and espresso coffees under other owned brands and on a private label basis.

JavaFit News Source: JavaFit.com/distributor/index.php?page=pressreleases

For more information on Javalution Coffee Company or JavaFit® visit Java411.net or contact your JavaFit Independent Representative:

Chris Clark
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Coffee Cheaper Antioxidant Source than Acai

August 25, 2008
FT. LAUDERDALE, FL

By Doctors Michael Roizen and Mehmet Oz ~ The News-Sentinel

Q: How many antioxidants do we need in a day? There is a great push on to buy antioxidant-rich acai berry juice, but it's expensive (I've seen it for $20 to $35). If you can't afford that, can you get the same effect from eating a good diet? - Ben, via e-mail

A: Some research shows acai (pronounced ah-sigh-EE) to be a powerful antioxidant. But North Americans get more antioxidants from coffee than from anything else in our diets. So if you're looking for convenience and don't want to shell out extra money, you don't really need to stage a hunt for that pricey little purple berry. We haven't seen any evidence suggesting that acai is a better source of antioxidants than coffee, but have seen much that says coffee is a better source than acai. (And we're not yet sure how much of an effect this antioxidant-packed berry has: We also have no data that acai increases any of your cells' three major antioxidants - SOD, glutathione, or catalase - and it's antioxidants in the cells, not the blood, that seem to be the ones that make a difference in length and quality of life.) So the You Docs' take on it is that while anything that increases antioxidant power is good, acai seems like a very expensive way of getting antioxidants.

Q: What are your opinions about whole-bone protein (known as MCHC) as a source of calcium to help keep bones strong? The kind I'm asking about is derived from New Zealand bovine (cow) bonemeal. I am concerned about antibiotics, hormones and possibly a connection to mad cow disease. Any thoughts? - Anonymous

A: Your thoughts are similar to ours. It is the bone substance that has been associated with prion, the protein particle that's at the root of mad cow disease. We think it's much better, safer and just as easy to get your calcium from a calcium citrate supplement, especially one that contains vitamin D3 and magnesium.

Q: I've been hearing talk about a bill that would remove all supplements, including vitamins, from over-the-counter availability and allow only M.D.s to prescribe them. Do you have any information about this, and do you know what can I do to fight it? - Kay, Country Club Village, Mo.

A: We know of no legislation designed to make all supplements and vitamins available only through physicians, and we don't think it's likely. But there is an existing positive vitamin and supplement regulation that's finally about to be enforced: The Food and Drug Administration is requiring supplement manufacturers to actually put into their products what the labels say they contain. This may shock you, but a surprising number of companies didn't do this. For example, in a test of CO-enzyme Q10, 30 out of 33 samples had less than 10 percent of what was promised. The tests of Hoodia were even worse. They suggest that 99 percent of the Hoodia sold in the United States has no Hoodia in the bottle whatsoever! That's why the FDA is getting stricter about regulation. Large firms must comply in 2009; small firms, by 2011.

Q: I'm wondering if you consider the supplements list in “You: Staying Young” still current or if you'd amend it now in light of new info? We follow it pretty closely; thanks! - Judy, via e-mail
A: It is up to date, with one exception: Today, we generally recommend more vitamin D3 than we did when we wrote that book, for two reasons. First, more data has been published showing that Americans are getting less vitamin D from milk and making less D in our bodies (we make D when we're exposed to sun, but we're getting much less sun). Second, there's growing evidence that extra D both fights cancer and helps keep your arteries young, and people with young arteries don't get heart disease and strokes. That's why we now suggest that you get 1,000 IU of vitamin D3 if you're under age 60, and 1,200 if you're over 60.

The “You” docs - Mike Roizen and Mehmet Oz - are authors of the best-selling “You: The Owner's Manual” and “You: On a Diet.” To submit questions and find ways to grow younger and healthier, go to www.RealAge.com, the docs' online home.

JavaFit News Source: JavaFit.com/distributor/index.php?page=news

For more information on Javalution Coffee Company or JavaFit® visit Java411.net or contact your JavaFit Independent Representative:

Chris Clark
(540)674-0080
chris@java411.net

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JavaFit does the Impossible…taste great…good for you

July 22, 2008
FT. LAUDERDALE, FL

JavaFit launches the only full line of great tasting coffee RTDs

JavaFit is at it again! The company that brought you great tasting gourmet brewed coffee that promotes wellness is launching a full line of functional, ready-to-drink (RTD) coffee beverages that will provide the same healthy benefits. The great tasting JavaFit Lattes, will hit the U.S. market in the fourth quarter, 2008. The proprietary line of functional, serve chilled, latte RTDs is the product of collaboration between Javalution Coffee Company and Insight Beverages. JavaFit Lattes will be distributed in select regions and made available in convenience stores and select retail channels. Nationwide distribution is expected by the conclusion of 2009.

Early responses from taste tests have been very positive and phenomenally consistent. The deliciously creamy, no-sugar added functional coffee drinks won the praise and adoration of consumers asking for a decadent, refreshing cold coffee drink with benefits. Whether to benefit an active lifestyle, improved health and wellness or assist with weight management goals, consumers will have the opportunity to choose from four yummy concoctions to suit their needs: JavaFit Extreme Latte, fortified with green tea extract; JavaFit Diet Latte, fortified with Advantra Z; and JavaFit Focus Latte, fortified with Alpha GPC and multivitamins; and JavaFit Immune Latte, fortified with Echinacea and multivitamins.

But if great taste and proven benefits isn’t enough, the rich smooth liquid will appear on shelves in a high-gloss metallic, sustainable Tetra Pak package. The look is sleek, bold and modern and amplifies the position that the JavaFit brand is a force to reckon with in the increasingly popular, booming, functional coffee category.

Almost six years ago, taking the lead from the success of Vitamin Water, Javalution Coffee Company set off to revolutionize the coffee industry by using a quality Latin blend of Arabica gourmet coffee as an alternative delivery system for vitamins, minerals and nutritional supplements. JavaFit ground gourmet coffee promises to be the cornerstone of the functional coffee category. JavaFit CEO, Dave Briskie said, “We could not be prouder as JavaFit, once again, is delivering a great tasting product that provides healthy benefits to our customers. Through our collaborative effort with Insight Beverages we have achieved a flavor profile that many have said tastes like melted coffee ice cream.”

Since 1981, Insight Beverages has worked closely with customers to help define and satisfy their individual needs while building their beverage businesses. By leveraging unique insights and technology, the company creates innovative, customized beverage formats and flavors. Their responsiveness and flexibility allows customers to adapt quickly to changing trends.

Insight Beverages manufactures and distributes a diverse portfolio of beverage solutions, including cappuccino, hot chocolate, frozen cappuccino, barista products, fruit smoothies, frozen granitas, energy drinks, tea products and iced coffee. “We are thrilled and honored to partner with JavaFit to create and deliver this unique and innovative line.” Said Andrew Dun, Vice President Business Development.

Tetra Pak’s motto ‘protects what’s good’ reflects the philosophy upon which the company conducts its business in order to make food safe and available, everywhere. Tetra Pak believes in responsible industry leadership, creating profitable growth in harmony with good corporate citizenship and a sustainable approach to business. “Tetra Pak’s aseptic packaging technology offers customers such as JavaFit the benefits of a higher degree of safety and hygiene and improved preservation of taste and freshness. On top of that, environmental sustainability has always been at the core of our company. Our cartons come mainly from a renewable resource, paper, and are also recyclable”, says Laurens van de Vijver, Vice President of Marketing and Product Management, Tetra Pak Inc.

More information on Tetra Pak: www.tetrapakusa.com

JavaFit News Source: JavaFit.com/distributor/index.php?page=pressreleases

For more information on Javalution Coffee Company or JavaFit® visit Java411.net or contact your JavaFit Independent Representative:

Chris Clark
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chris@java411.net

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No higher death risk in long-term coffee drinking

June 17, 2008
By Will Dunham

WASHINGTON (Reuters) - Long-term coffee drinking does not appear to increase a person's risk of early death and may cut a person's chances of dying from heart disease, according to a study published on Monday.

Previous studies have given a mixed picture of health effects from coffee, finding a variety of benefits and some drawbacks from the popular drink. The new study looked at people who drank caffeinated or decaffeinated coffee.

Researchers led by Esther Lopez-Garcia of Universidad Autonoma de Madrid in Spain followed 84,214 U.S. women from 1980 to 2004 and 41,736 U.S. men from 1986 to 2004.

They found that regular coffee drinking -- up to six cups a day -- was not associated with increased deaths among the study's middle-aged participants. In fact, the coffee drinkers, particularly the women, experienced a small decline in death rates from heart disease.

The study found no association between coffee consumption and cancer deaths.

"Our study indicates that coffee consumption does not have a detrimental effect," Lopez-Garcia, whose research appears in the journal Annals of Internal Medicine, said in a telephone interview. "It seems like long-term coffee consumption may have some beneficial effects."

There has been a debate among scientists about the health effects of drinking coffee, which typically contains the stimulant caffeine and a number of other important compounds.

The people who took part in the research completed questionnaires on how frequently they drank coffee, other diet habits, smoking and medical conditions. The researchers then studied the mortality risk over the period of the study among people with different coffee-drinking habits.

The study found that women who reported drinking two to three cups of caffeinated coffee per day had a 25 percent lower risk of death from heart disease than women who did not drink coffee. The researchers saw a smaller decreased risk for men but it was not statistically significant.

Drinking decaffeinated coffee was associated with a small reduction in overall mortality risk, the researchers said.

The people in the study had no history of cardiovascular disease or cancer when they entered it. The women were nurses and the men doctors, dentists and other health professionals.

Some studies have indicated coffee is a great source of antioxidants, substances that may protect against the effects of molecules called free radicals that can damage cells and may play a role in heart disease, cancer and other ailments.

Recent studies have offered a mixed picture on the health effects of coffee.

A study that came out in January found that pregnant women who drink two or more cups of coffee a day had twice the risk of miscarriage as those who avoid caffeine. Another study appearing in January found that drinking caffeinated coffee lowered a woman's risk of ovarian cancer.

(Editing by Julie Steenhuysen and Bill Trott)

© Thomson Reuters 2008 All rights reserved

JavaFit News Source: JavaFit.com/distributor/index.php?page=news

For more information on Javalution Coffee Company or JavaFit® visit Java411.net or contact your JavaFit Independent Representative:

Chris Clark
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Coffee: Not Just For Waking Up in the Morning Anymore

February 4, 2008
Fort Lauderdale, FL

Javafit is an enhanced gourmet coffee line with functional benefits. Javafit is made with 100% pure Arabica blend. Javafit is a full service coffee company and part of what they do is develop functional coffees that are targeted at Convenience Store, Office Coffee, Health Clubs and Vending and several other distribution channels. The other part is our private label roasting, which is done in Miami. The Javafit line is offered in frack packs for home or office use, fresh brewed vending coffee (energy Extreme only).

Our current line of functional coffee consists of the following: Energy Extreme (active ingredient Green tea extract), Diet Plus (active ingredient Advantra z), Immune (with Active ingredient Echinacea) with multivitamins and Focus (with active ingredient Alpha GPC) with multivitamins.

As JavaFit’s distribution continues to expand and grow, it will be nationally distributed by the end of 2008. Most recently Javafit has partnered up with Quality Coffee to distribute our full functional gourmet coffee line in Southern Virginia. Javafit is proud to announce that we are currently developing our full line of fortified coffees in cold RTD’s which will be available later on this year.

The greatest compliment we receive from consumers is the “WOW…. What a great tasting cup of coffee”, says Alison Schwartz, Director of Marketing

President and co-founder, Scott Pumper says “As most companies today are only offering extra caffeinated energy coffees, Javafit provides a variety of enhanced coffee; something to fit everyone’s individual lifestyle.” “We don’t do flavors, we do functions!”

JavaFit News Source: JavaFit.com/distributor/index.php?page=pressreleases

For more information on Javalution Coffee Company or JavaFit® visit Java411.net or contact your JavaFit Independent Representative:

Chris Clark
(540)674-0080
chris@java411.net

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US coffee company to launch fortified cold drinks

April 4, 2008
By Marcy Nicholson

A small U.S. coffee company that has latched onto the growing trend of boosting drinks with health supplements is set to launch ready-to-serve cold coffees this summer, Javalution Coffee Company has said.

The four JavaFit cold coffee drinks will have various functions including improving mental clarity, suppressing appetites, and boosting immune systems and energy levels, said Scott Pumper, Javalution president and co-founder.

"Our goal is to enhance someone's lifestyle rather than to have them make a drastic change," Pumper said.

"As health and wellness is more prevalent in this country, consumers are more educated than they have been in past years so now people are asking, 'how do I live a healthier lifestyle without making too many changes?" Pumper said.

Florida-based Javalution, an independent coffee roaster started in 2003, manufactures regular coffees, specializing in what Pumper called "functional gourmet coffees".

Functional drinks, beverages that have had supplements such as vitamins or other health properties added, are increasingly popular but are typically in soft drink or water form. Enviga, launched jointly by Coca-Cola Co (KO.N: Quote, Profile, Research) and Nestle (NESN.VX: Quote, Profile, Research) in late 2006, is a calorie-burning sparkling green tea that blends tea extracts, calcium and caffeine.

In August, Javalution will launch four ready-to-drink JavaFit cold coffees -- Diet Plus, Energy Extreme, Focus Plus Multi-Vitamin and Immune Plus Multi-Vitamin -- to be sold in U.S. outlets including convenience stores, coffee shops and health clubs.

The 11-ounce cold coffees will be packaged in Tetra Pak and were expected to sell for $2.99 to $3.29 each. The new products, an expansion of Javalution's four JavaFit coffees already sold in ground-bean blends or as brewed coffee, will expand to the European market by the end of 2008, Pumper said.

"Most people on a diet don't stay on it because they have to do something different," he said, adding that drinking coffee is already a part of many people's daily routine.

One of the many U.S. beverage trends includes consumers' growing interest in drinks that do more than please the palate and quench a thirst, said John Sicher, editor and publisher of Beverage Digest in Bedford Hills, New York.

"Many American consumers are looking for their beverages to work harder for them -- to give them an energy boost, vitamins, some nutritional value. We're seeing this across a broad spectrum of the beverage business," Sicher said.

Last year, the world's largest beverage maker Coca-Cola Co. bought Glaceau, the maker of vitaminwater -- sweet and colorful water drinks with added vitamins.

"Many consumers drink coffee for the energy function. Coffee really is a functional beverage. Beyond that, we've not seen many instances of other functional ingredients added to coffee at this point," Sicher said.

This trend in fortified beverages began around 2003 and appears to be in the industry for the long term, Sicher said. (Reporting by Marcy Nicholson; Editing by David Gregorio)

JavaFit News Source: JavaFit.com/distributor/index.php?page=news

For more information on Javalution Coffee Company or JavaFit® visit Java411.net or contact your JavaFit Independent Representative:

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JavaFit Brings Branded Functional Coffees To Vending Plans To Add Pod, K-Cup, RTD Formats To Fraction-Packs

March 28, 2008
By Emily Jed ~ Vending Times

FT. LAUDERDALE, FL - Javalution is rapidly expanding the variety and reach of its JavaFit fortified coffee line with the introduction of new coffees, a branded vending program and the upcoming launch of Keurig K-Cups and pods of its products.

JavaFit is also rapidly expanding its distribution and expects to have national coverage by the end of 2008.

Launched five years ago in retail and health clubs, the company’s first two products were functional coffees, one with high-energy appeal and the other fortified with fat-burning ingredients. Now serving a broader customer base, including convenience stores and, most recently, vending and OCS, Javalution has added two new coffees, formulated to boost the immune system and enhance mental focus, to deliver a range of products that meet consumers’ varied functional needs.

The flagship JavaFit functional coffees are Energy Extreme, with green tea extract (the antioxidant epigallocatechin gallate, EGCG ) and 62 mg. of caffeine; and Diet Plus, featuring the active ingredient Advantra Z. They are joined by Immune, enhanced with immune-boosting echinacea and 12 vitamins and minerals; and Focus, formulated with mind-enhancing Alpha GPC and multivitamins. The full-bodied taste of each blend, made with 100% Arabica beans from Latin America, is consistent throughout the product line

Javalution is now offering its four JavaFit coffee varieties in roast ground format packed in bulk 1-lb. bags for use in fresh-brew vending machines, supported by high-impact point-of-sale graphics that draw attention to the brand. The bulk packages join the company’s full line of fraction-packs for classic drip brewers, available in 2-oz. and 2.5-oz. weights for office coffee and appropriate manual services.

By the end of 2008, Javalution said it will roll out all of its functional coffees in Keurig K-Cups, as well as pods. The company also anticipates the launch of a full line of ready-to-drink fortified coffees by year’s end.

The Javalution line is supported by a wide variety of point-of-sale aids, including hanging signs and banners, supplement cards, glass pot collars, pump toppers, counter cards, posters/tri-folds, loyalty cards and buttons.

Javalution has revamped its website to better serve its distribution partners and JavaFit consumers.

JavaFit News Source: JavaFit.com/distributor/index.php?page=news

For more information on Javalution Coffee Company or JavaFit® visit Java411.net or contact your JavaFit Independent Representative:

Chris Clark
(540)674-0080
chris@java411.net

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International Coffee Sensation JavaFit Creating a Buzz on the Virginia Tech Campus

March 12, 2008
Blacksburg, VA

Collegiate Launch is JavaFit’s First Entry into On-Campus Marketing

JavaFit Coffee, the first performance gourmet coffee, will introduce its brand to Southwest Virginia by giving Virginia Tech students the first chance to see what the buzz is all about. On Thursday, March 13, 11 a.m.- 3 p.m. JavaFit will give away free samples at GBJ café in the Johnson Student Center, along with free bagels, games, giveaways, and a chance to win a $500 gift certificate to the VT Bookstore.

“Students and coffee are a natural match, so we’re excited to introduce our specialized blends to the students at Virginia Tech,” says Scott Pumper, President of JavaFit. “The GBJ café on campus provides a wonderful atmosphere on campus for students to hang out and relax with a cup of coffee. We have no doubt that JavaFit, with its unique health impacts, will be a hit here for a long time.”

JavaFit’s distributor, Quality Coffee Company of Roanoke, is betting that the coffee will catch on with students, since it’s pumped with key extra ingredients like antioxidants, calcium, and (of course) caffeine.

“If you’re going to drink coffee for that morning pick-me-up or a late night study session, why not add a few things that are good for you?,” says Mike Dowdy, Quality Coffee’s Director of Sales. The flavor is the same as other high quality brews, but drinkers of the higher caffeine products may notice an additional buzz. The March 13th event is open to the public and is student-sponsored by the Virginia Tech chapter of the Public Relations Student Society of America, whose members have launched Facebook invitations, banners, and will be rallying students to the join the fun. PRSSA Firm Advisor Kayleigh Turner says the chapter members have truly embraced the campaign as a fun and exciting learning opportunity.

“This has really been a terrific experience for us,” says Turner. “Those of us who are involved with PRSSA want to gain a better understanding public relations. Having the opportunity to help market JavaFit on our campus has given us a great hands-on experience to learn from.”

Students are invited to show off their rock star skills by playing Xbox 360’s RockBand on a 60 inch television at the Café and will be given custom designed JavaFit lanyards (in Tech colors with an oversized V and T—JaVafiT) and buy-five-get-one-free loyalty cards while supplies last. WFNR Hot 100.7 D.J. Don Walker will provide music and entertainment and one lucky student will receive a $500 gift card to the VT Bookstore. JavaFit marketing director Alison Schwartz will draw the winning entry at 3 p.m.

JavaFit Coffee packs more punch than other brands. Already an international hit, their gourmet coffee products are 100 percent pure Arabica blend fortified with vitamins and minerals that help burn fat, enhance energy and awareness, fight off illness, and achieve better overall fitness. There is a JavaFit product to fit every lifestyle: Diet Plus, Energy Extreme, Focus Plus, Immune Plus and more.

JavaFit News Source: JavaFit.com/distributor/index.php?page=pressreleases

For more information on Javalution Coffee Company or JavaFit® visit Java411.net or contact your JavaFit Independent Representative:

Chris Clark
(540)674-0080
chris@java411.net

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Caffeine: And Now For the Good News!

February 14, 2008
by Susan O. Henry

Coffeemanics, rejoice! They've been studying caffeine (again!), and this time, the news is all good. Once maligned as all-around bad for you, the lively substance has now been given a clean bill of health by ... well, everyone: the U.S. Food and Drug Administration, the U.S. Surgeon General, National Academy of Science, American Medical Association, American Academy of Family Physicians, National Cancer Institute, The Centers for Disease Control, American Cancer Society, National Research Council on Diet and Health, International Food Information Council, the Framingham Heart Study, the Association of Women's Health, Obstetric and Neonatal Nurses, and scores of researchers.

So pour yourself "The Pause That Refreshes" and join us for a look at the latest good-to-the-last-drop news.

Debunking the Myths

According to recent research and endorsed by the above organizations, "moderate" intake (variously defined as three cups, six cups, and 300 mg caffeine) does not increase the risk of, or contribute to:

-any type of human cancer -cardiovascular/arterial diseases. In fact, because caffeine increases physical performance and endurance, caffeinated drinks may actually protect against heart disease. -high blood pressure. Any caf-induced rise in BP is short-lived, and generally is less than is experienced when climbing a stairway. -infertility -complications in pregnancy or adversity to fetus -bone loss/osteoperosis in adults. But here the experts hedge: They admonish persons ingesting more than three caffeinated drinks per day to offset the calcium loss with a cup of low-fat milk daily. -Caffeine does not "sober up" the un-sober.

The Performance-and-Endurance Enhancer

Athletes of all persuasions have participated in tons of tests to evaluate caffeine as an enhancer of performance and endurance, and the results, say researchers at Canada's University of Guelph, are "clear as a bell: caffeine works."

The tests show that ingesting 330 mg (or 5 mg per kilogram of body weight) 30 minutes to an hour before workouts results in longer endurance, faster times, less exertion, less fatigue, and more rapid recovery -- up to 30 percent better in each category. The most effective caffeine, though, is in tablet form, not in coffee, because the 100-plus other compounds in coffee probably block some of the effect of caffeine.

Megadoses, however, are not the right answer. Persons who do not drink caffeine steadily get the best workout-enhancer effect. In fact many groups, including the International Olympic Committee, forbid "very high doses," which they define as 600+ mg. per day (about 5 cups of drip-brewed "regular"). The other caf caveat: Don't consume while working out. As a potent diuretic, caffeine dehydrates; what exercisers take for fatigue could be serious dehydration.

The Fat Burner

None of the research reports flat-out recommends caffeine as a weight-loss/control catalyst, but the implications are pretty clear.

-Caffeine, which speeds metabolism, is the most-active ingredient in many "diet pills." -Caf breaks down fat, freeing fatty acids which are immediately burned. Conversion of fat to energy is about 30 percent more efficient when caffeine is consumed prior to exercise. Which brings up another caf caveat: The break-down, and the burning, occur only when you're in action! -While the fat is being burned, the glycogen, glucose, and amino acids (blood sugars) are being reserved -- so blood sugar levels remain higher for longer. Low blood sugar = hunger; high glucose staves starving. This is why coffee is popular among students and think-tankers. The brain functions exclusively on glucose, and higher blood sugar levels facilitate thinking.

How Much is in What?

Categorical caffeine content varies widely, as much as 50 percent plus or minus. The following are "approximate averages" in milligrams.

COFFEE, PER 5-OZ. CUP:
Espresso..200
Boiled (Cowboy/Camp/Norwegian)..200
Brewed, drip..115
Brewed, perked..80
50-50 or Lite, drip..55
50-50 or Lite, perked..40
Instant..65
Decaf, brewed..3
Decaf, instant..2
TEAS, PER 5-OZ CUP
Brewed, U.S. brands..40
Brewed, imports..60
Instant..30
Iced (12 oz.)..70
CAF WATER
Water Joe, 16.9 oz...65
CAF SOFT DRINKS, 6 OZ...18
COCOA, 5 OZ...4

Caf and Kids

While all reports conclude that caffeine causes no significant loss of calcium in adults, it's an entirely different case for children. It's widely thought that coffee will, as kids say, "stump your growth." It does worse than stunt; it destroys: caffeine actually dissolves the calcium in young bones.

When a test group of 13-to-18-year-olds drank an unsweetened caffeinated drink, their urinary calcium output increased by 25 percent (to 20 mg per hour for three hours). When they drank caffeine-plus-sugar, their calcium loss was 30 mg/hour. Phosphorus, found in most colas, accelerates bone loss even more; one cola costs as much as 120 milligrams of calcium. Furthermore, a soft drink after a workout also depletes children's sodium, chloride, and potassium, causing sore muscles and delayed recovery time after exercise.

JavaFit News Source: JavaFit.com/distributor/index.php?page=news

For more information on Javalution Coffee Company or JavaFit® visit Java411.net or contact your JavaFit Independent Representative:

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The Performance Nutrition Show

February 14, 2008
By Jose Antonio, Ph.D. and Carla Sanchez

The Performance Nutrition Show, hosted by Dr. Jose Antonio and Carla Sanchez is the first radio web and podcast that explores the latest sports nutrition science as well as real-world training and dieting techniques for the fitness enthusiast. This show is for those with an appetite for cutting-edge information delivered in an entertaining format. The show was co-created by Dan Solomon, executive producer of Pro Bodybuilding Weekly The Voice of Professional Bodybuilding.

Jose Antonio, Ph.D. FASCM, CSCS is a leading research advocate in the field of performance nutrition. He is the Chief Executive Officer and co-founder of the International Society of Sports Nutrition (ISSN) and the Chief Science Officer and co-founder of Javalution. Additionally, he is the Performance Ready Team Nutritionist.

Dr. Antonio is a prolific writer and speaker in the field of sports and performance nutrition, and a popular consultant to industry. He has published over 40 peer-reviewed scientific papers and has written several books in the field of sports nutrition and exercise (JoseAntonioPhD.com). Dr. Antonio completed a Ph.D. and post-doctoral research fellowship at the University of Texas Southwestern Medical Center in Dallas Texas.

Carla Sanchez has extensive experience in the sports and fitness industry as an IFBB professional fitness competitor, fitness and nutrition writer, speaker, model, coach and contest promoter. She is a certified strength and conditioning specialist (CSCS), former Denver Broncos Cheerleader and is the founder, owner and coach of the Performance Ready Fitness & Figure Team, based in Denver, Colorado. She is also a 3-time recipient of the Colorado National Physique Committee, "Trainer of the Year" award and is a leading expert in fitness and figure competition training.

Carla has successfully helped many reach their fitness goals by providing education based on her own 'real-world' training, dieting, and competition experiences.

Carla was recently featured at Bodysport.com!

Visit the official Performance Nutrition Show website, at: PerformanceNutritionShow.com

JavaFit News Source: JavaFit.com/distributor/index.php?page=news

For more information on Javalution Coffee Company or JavaFit® visit Java411.net or contact your JavaFit Independent Representative:

Chris Clark
(540)674-0080
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Super-caffeinated coffee creating big buzz

February 7, 2008
By CINDY WOJDYLA CAIN, SPecial to the southtownstar

Tom McBride was in for a Shock recently. McBride took the plunge for the first time and added some "hyper-caffeinated" Shock coffee to his regular brew at the Gas City at Laraway Road and U.S. 52. "I can taste the difference," McBride said as he sipped the high-octane fuel on a subzero day. "It's pretty strong. I figured today I'll give it a shot and see what happens." The new beverage is popular with a wide variety of customers, said Gas City manager Colleen Olszewski. Cops, construction workers and truck drivers all want an extra jolt of caffeine in the morning, she said. Midnight shift workers hit the station about 6 p.m. looking for a Shock."It sells real well here," Olszewski said. Shock has 50 percent more caffeine than regular coffee. Frankfort-based Gas City has tested Shock in a handful of its stations in the past few months. The brew has done so well, the company has decided to roll it out to all 40 outlets in the Chicago area.Gas City isn't the only coffee seller rolling out a super-caffeinated coffee:

-Turbo: Dunkin' Donuts lets you add Turbo shots of espresso to any coffee product, hot or cold, to up your caffeine intake.
-Fusion: 7-Eleven has Fusion, an extra-caffeinated coffee mixed with energizing herbs. The convenience store also features something called Stok (pronounced stoke), a sweet "Black Coffee Shot" containing 40 milligrams of caffeine.
-Rev: Thornton's gas stations rolled out Rev, a caffeine-boosted coffee, a few days ago to energize its customers' engines. Ads warn consumers: "This coffee is obscenely caffeinated."
-High Voltage: BP Amoco's AM-PM marts are selling a range of caffeinated coffees that culminate in what they refer to as High Voltage. They also have Boost-A-Shot energy mixes consumers can pump into their coffees, too.
-Shock Wave: Speedway started selling this bodacious brew in a blue pot on Jan. 1. Ads for the coffee urge customers to "Get more kick in your coffee."

"It gets me going in the morning," Joliet Speedway manager Rich Hale said of Shock Wave. "It has a good taste. It's not real strong." Joliet BP Amoco manager Carl Mitchell said he drinks High Voltage every day."And I can still go to sleep at night."Coffee sellers are trying to tap into some of the energy drink market, said Cindy Vasquez, a Gas City area supervisor. The popularity of energy drinks laced with caffeine has other beverage producers hopping on the hopped-up beverage bandwagon."We're trying to attract young people who are looking for something hot that has a bigger caffeine boost," Vasquez said.The theory is, consumers who enjoy a caffeine-laced Red Bull or Monster might want a hot Shock in the morning, she said. The caffeine-laden pop, energy drink and coffee market is exploding right now in popularity, said John Sicher, editor and publisher of Beverage Digest in Bedford Hills, N.Y. Pepsi has Amp, he noted, and Coke has Full Throttle. "They're popular because of the energy boost consumers get," he said. "There's instant gratification." Gas City cashier Stase Elftmann said she sips a Shock around 10 a.m. each day to ward off fatigue. "That will wake you up," she said as she offered a sample to a groggy reporter.Not everyone is opting for a jolt of extra caffeine, however. Retired Will County Sheriff's Deputy Rich Walden stopped at the Laraway Road Gas City recently for a regular cup of coffee. He took a pass on Shock. With high blood pressure and a 10- 12-cup-a-day coffee habit, Walden said he plans to avoid super-caffeinated beverages for a very good reason. "My doctor told me not to (drink them)."But more and more people are reaching for the juiced java. "Everybody wants something that has caffeine or something that gives them energy," said Beth Lockhart, who manages a 7-Eleven in Shorewood. Uber caffeine cravings can mean only one thing, said Joliet Thornton's manager Judy Griffin. "Everybody is tired."

JavaFit News Source: JavaFit.com/distributor/index.php?page=news

For more information on Javalution Coffee Company or JavaFit® visit Java411.net or contact your JavaFit Independent Representative:

Chris Clark
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Caffeine: And Now For the Good News!

February 4, 2008
By Susan O. Henry - FitWise.com

Coffeemanics, rejoice!

They've been studying caffeine (again!), and this time, the news is all good. Once maligned as all-around bad for you, the lively substance has now been given a clean bill of health by ... well, everyone: the U.S. Food and Drug Administration, the U.S. Surgeon General, National Academy of Science, American Medical Association, American Academy of Family Physicians, National Cancer Institute, The Centers for Disease Control, American Cancer Society, National Research Council on Diet and Health, International Food Information Council, the Framingham Heart Study, the Association of Women's Health, Obstetric and Neonatal Nurses, and scores of researchers.

So pour yourself “The Pause That Refreshes” and join us for a look at the latest good-to-the-last-drop news.

Debunking the Myths

According to recent research and endorsed by the above organizations, “moderate” intake (variously defined as three cups, six cups, and 300 mg caffeine) does not increase the risk of, or contribute to:

•any type of human cancer
•cardiovascular/arterial diseases. In fact, because caffeine increases physical performance and endurance, caffeinated drinks may actually protect against heart disease.
•high blood pressure. Any caf-induced rise in BP is short-lived, and generally is less than is experienced when climbing a stairway.
•infertility
•complications in pregnancy or adversity to fetus
•bone loss/osteoperosis in adults. But here the experts hedge: They admonish persons ingesting more than three caffeinated drinks per day to offset the calcium loss with a cup of low-fat milk daily.
•Caffeine does not “sober up” the un-sober.

The Performance-and-Endurance Enhancer

Athletes of all persuasions have participated in tons of tests to evaluate caffeine as an enhancer of performance and endurance, and the results, say researchers at Canada’s University of Guelph, are “clear as a bell: caffeine works.”

The tests show that ingesting 330 mg (or 5 mg per kilogram of body weight) 30 minutes to an hour before workouts results in longer endurance, faster times, less exertion, less fatigue, and more rapid recovery -- up to 30 percent better in each category. The most effective caffeine, though, is in tablet form, not in coffee, because the 100-plus other compounds in coffee probably block some of the effect of caffeine.

Megadoses, however, are not the right answer. Persons who do not drink caffeine steadily get the best workout-enhancer effect. In fact many groups, including the International Olympic Committee, forbid “very high doses,” which they define as 600+ mg. per day (about 5 cups of drip-brewed “regular”). The other caf caveat: Don’t consume while working out. As a potent diuretic, caffeine dehydrates; what exercisers take for fatigue could be serious dehydration.

The Fat Burner

None of the research reports flat-out recommends caffeine as a weight-loss/control catalyst, but the implications are pretty clear.

•Caffeine, which speeds metabolism, is the most-active ingredient in many “diet pills.”
•Caf breaks down fat, freeing fatty acids which are immediately burned. Conversion of fat to energy is about 30 percent more efficient when caffeine is consumed prior to exercise. Which brings up another caf caveat: The break-down, and the burning, occur only when you're in action!
•While the fat is being burned, the glycogen, glucose, and amino acids (blood sugars) are being reserved -- so blood sugar levels remain higher for longer. Low blood sugar = hunger; high glucose staves starving. This is why coffee is popular among students and think-tankers. The brain functions exclusively on glucose, and higher blood sugar levels facilitate thinking.
How Much is in What?

Categorical caffeine content varies widely, as much as 50 percent plus or minus. The following are “approximate averages” in milligrams.

COFFEE, PER 5-OZ. CUP:
Espresso 200
Boiled (Cowboy/Camp/Norwegian) 200
Brewed, drip 115
Brewed, perked 80
50-50 or Lite, drip 55
50-50 or Lite, perked 40
Instant 65
Decaf, brewed 3
Decaf, instant 2

TEAS, PER 5-OZ CUP
Brewed, U.S. brands 40
Brewed, imports 60
Instant 30
Iced (12 oz.) 70

CAF WATER
Water Joe, 16.9 oz. 65

CAF SOFT DRINKS, 6 OZ. 18

COCOA, 5 OZ. 4

Caf and Kids

While all reports conclude that caffeine causes no significant loss of calcium in adults, it’s an entirely different case for children. It’s widely thought that coffee will, as kids say, “stump your growth.” It does worse than stunt; it destroys: caffeine actually dissolves the calcium in young bones.

When a test group of 13-to-18-year-olds drank an unsweetened caffeinated drink, their urinary calcium output increased by 25 percent (to 20 mg per hour for three hours). When they drank caffeine-plus-sugar, their calcium loss was 30 mg/hour. Phosphorus, found in most colas, accelerates bone loss even more; one cola costs as much as 120 milligrams of calcium. Furthermore, a soft drink after a workout also depletes children's sodium, chloride, and potassium, causing sore muscles and delayed recovery time after exercise.

JavaFit News Source: JavaFit.com/distributor/index.php?page=news

For more information on Javalution Coffee Company or JavaFit® visit Java411.net or contact your JavaFit Independent Representative:

Chris Clark
(540)674-0080
chris@java411.net

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JavaFit Functional Coffee ... Get The Scoop!
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Caffeine: Good For Your Skin

January 24, 2008
By Leslie Baumann, M.D. - Yahoo! Health

We all know what caffeine can do for our moods in the morning, but caffeine is also increasingly celebrated in the dermatological community for its impact on the skin.

For years, caffeine’s ability to quickly and effectively constrict blood vessels has made it a valued topical ingredient, particularly in products designed to minimize facial flushing. For that reason, caffeine can be a tremendous boon to those who suffer from rosacea, which is essentially caused by frequently dilated blood vessels that lose their ability to contract.

La Roche Posay Rosaliac products, for example, are a great anti-inflammatory option for anyone who suffers from rosacea or facial redness. Topix Replenix CF Anti-Photoaging Complex SPF 45 is another excellent, well-rounded product that offers a blend of powerful antioxidants, caffeine, and sunscreen.

Caffeine’s blood vessel-constricting benefits also make it a go-to ingredient in many eye creams (like MD Formulations Moisture Defense Antioxidant Eye Crème, for example), as it can quickly minimize redness and puffiness.

In addition to its anti-inflammatory benefits, though, caffeine is starting to get lots of attention for its antioxidant properties when used both topically and orally. (That morning cup o’ joe might not be so bad after all!)

In fact, research suggests that both oral and topical caffeine may offer powerful anticarcinogenic benefits. A series of studies performed on mice found that caffeinated green and black teas prevented sun damage and even repaired damage once it occurred, whereas decaffeinated teas did not.

One particularly promising study suggested that topical caffeine may also repair UV damage - and that it may prove to be a stronger antioxidant than certain green tea polyphenols, currently among the strongest and best-researched antioxidants around. (On a related note, coffeeberry, which comes from the fruit of the coffee plant, is also getting a lot of attention lately as the next big antioxidant.)

Just a couple words of caution, though: Caffeine is dehydrating, so be sure to follow your coffee or tea with plenty of water. And if you’re prone to facial flushing, hot beverages can cause redness; consider enjoying your caffeinated beverages over ice.

Wishing you great skin!

Dr. Baumann is author of the best-selling book, “The Skin Type Solution.” To learn more about her revolutionary skin typing system, visit her Web site, SkinTypeSolutions.com. All of Dr. Baumann’s recommended skin care products are available online, and a portion of proceeds goes to The Dermatology Foundation.

JavaFit News Source: JavaFit.com/distributor/index.php?page=news

For more information on Javalution Coffee Company or JavaFit® visit Java411.net or contact your JavaFit Independent Representative:

Chris Clark
(540)674-0080
chris@java411.net

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JavaFit Functional Coffee ... Get The Scoop!
Wholesale Prices for Preferred Customers
Coffee Samples • Business Opportunity