World Gym names JavaFit Coffee as Exclusive Coffee Provider, Launching JavaFit/World Gym Buzz Bar

August 1, 2006
PR Newswire

LOS ANGELES, CA - World Gym International, Inc. brings Javalution Coffee Company on board as exclusive coffee provider for its chain of 300 plus health clubs that will include a year-long co-promotion featuring Javalution as World Gym’s Real Results Challenge Transformation Contest Official Coffee Sponsor.

Also, as part of the promotional partnership, Javalution and World Gym will hold sampling events in key World Gym markets that will also launch the "JavaFit/ World Gym Buzz Bar." The Buzz Bar will be a specially crafted coffee kiosk serving as an enhanced feature provided by Javalution to select clubs.

The Buzz Bar Kiosk is expected to be unveiled at World Gym International’s Owner Educational Boot Camp, taking place September 6th, 2006 at the Rio Hotel in Las Vegas. The event is being held in conjunction with IHRSA (International Health, Racquet & Sportsclub Association).

Javalution Coffee Company was established in 2003 with its national roll- out of JavaFit® products occurring in October 2005. JavaFit®, the first performance gourmet coffee on the market to increase metabolism, burn fat and help you stay fit, is the perfect choice for World Gym as its official coffee provider.

Julia Rose, World Gym International’s Director of Marketing, said, "World Gym is thrilled to be associated with a coffee company of Javalution’s caliber. They use the highest quality, gourmet Arabica beans and have managed to do the impossible extremely well by infusing a fitness concept into a product that people love and drink on a daily basis. We anticipate this relationship with Javalution will be extremely successful and that our members are going to enjoy the World Gym/Javalution experience."

"It has been by fusing coffee with nutrition that we have been able to stand as an industry leader; it will be by blending coffee and fitness we will set forth a new standard in physical conditioning. Javalution is excited about this partnership, expanding into the health club channel via World Gym," stated Tony Sanzari, CEO of Javalution.

About World Gym

World Gym is one of the largest co-ed, franchised health club chains in the world, catering to all walks of life -- from the hardcore bodybuilder to the weekend warrior, and everyone in between. World Gym is dedicated to providing the finest level of service in the fitness community with special emphasis on top-level fitness and proven results. Visit www.worldgym.com for more information.

About Javalution Coffee Company

Javalution Coffee Company targets users of the fastest growing category of food in the United States: "functional foods" -- with added value. JavaFit® products are a select brand of first-to-market gourmet coffees, and diet/nutritional supplements that promote better fitness and enhanced energy.

JavaFit News Source: JavaFit.com/distributor/index.php?page=news

For more information on Javalution Coffee Company or JavaFit® visit Java411.net or contact your JavaFit Independent Representative:

Chris Clark
(540)674-0080
chris@java411.net

Safe-Harbor Statement
Forward-looking statements in this news release, if any, are made under the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. Certain important factors could cause results to differ materially from those anticipated by the forward-looking statements, including the impact of changing economic or business conditions, the impact of competition, the availability of favorable credit and trade terms, the impact of changes in the cost or availability of food and real estate, government regulation, construction costs, weather conditions and other factors discussed from time to time in reports filed by the company.

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